Job Description

Purpose of the Role

• Lead sales growth by expanding market penetration, optimizing commercial activities, and driving profitability.
• Promote customer-focused culture, aligning teams to enhance collaboration, motivation, and service excellence.
• Anticipate industry trends and adjust strategies for competitive advantage across hardware, software, and services.

Customers

• Internal: Product & Solutions Team for product/Commercial support, HR, Marketing, Factory, Sales, Pre-Sales 
• External: End-users, Resellers, Ambassadors/Agents, Distributors, Consultants

Main activities

• Drive sales growth, meet targets, and provide accurate forecasts while managing customer relationships and key accounts.
• Oversee pricing, profitability, and resource allocation to meet financial goals across the region.
• Develop and maintain executive-level relationships with strategic customers, identifying new business opportunities and securing new products.
• Lead and manage sales performance, implementing corrective actions and tracking incentive plans to drive continuous improvement.
• Ensure effective lead generation, CRM utilization, and coordination with regional leadership for strategic development.
• Provide strategic market intelligence and contribute to long-term growth plans and portfolio development.
• Manage sales team administration, including training, performance reviews, and organizational planning.

Experience / Skills / Other

Mandatory

• Bachelor or Master Degree in Engineering or Technology field (Science, Information Technology)
• At least 15 years of management experience in a sales organization with a strong focus on P&L responsibility
• Good knowledge of the Middle East and African culture and customer landscape
• Successful track record in leading organizations and teams of at least 5

Others

• Extensive travel is expected at 50% of the year across Middle - East and Africa